BWF LAUNCHES RIO 2016 OLYMPIC WEBSITE
The Badminton World Federation has launched its Olympic website to bring fans the latest news, live scores, photos and other information from the Rio 2016 Olympic Games.
Badminton enthusiasts will be able to follow the progress of their favourite players battling for gold, silver and bronze in the ten-day event which runs 11-20 August in Riocentro – Pavilion 4 (Barra Zone). There will be comprehensive editorial and pictorial coverage of badminton across all five categories, from the group stage right through to the medal matches.
In addition, the BWF Olympic website (http://olympics.bwfbadminton.com/) offers a flashback to badminton highlights in previous Summer Games, since the sport’s Olympic debut in Barcelona 1992. This historical perspective also tells the story of badminton’s admission into the Olympic Games following its inclusion as a Demonstration Sport in Munich 1972 and as an Exhibition Sport in Seoul 1988.
“We have carved out this niche for badminton fans who want to keep track of the Rio 2016 results and what’s happening with their favourite players. We also anticipate they will want to review past Olympic tournaments and results so we have included these as well as the Race to Rio rankings which determined the provisional Olympic qualifiers,” said BWF Secretary General, Thomas Lund.
“We anticipate this portal will be the gateway to a great fan experience during the Rio 2016 Olympics and we look forward to delivering this to our growing global fan base.”
The site is also connected to BWF’s other digital platforms, including the Fan site (www.bwfbadminton.com) and the corporate site (www.bwfcorporate.com), which can be accessed via links on the home page. The federation’s social-media links are included too.